I remember when I started studying Coaching in 2019 and feeling completely overwhelmed in the most positive way possible. I guess you could say, I felt an abundance that I had never experienced before. I fell head-over-heels in love with what I was learning. It felt like my life was changing daily, and the rate at which I was changing was something I had never experienced before.
I wanted to share what I was learning, even if it meant screaming it from the rooftops. And that’s exactly what I did… On Social Media.
Now I want to make it very clear. I have no background in Marketing. My background ranges from teaching, directing, producing, sales and acting. So, I was not approaching how I used Social Media as a “marketer”. I was using it as a Social Media user, who wanted to share and make connections.
And that’s why it worked.
If you think about why you or someone else (not a business owner, just a person who pops on Social Media to scroll) uses Social Media, it’s usually because they are looking for something.
It could be a distraction, inspiration, an escape (depending on the platform) or to see what others are up to.
When we acknowledge this, we become aware that by using Social Media intentionally; creating opportunities to connect, share ideas, begin discussions, or offer some help, that Social Media becomes an effective tool to create awareness about who we are, and what we have to offer.
It’s when we are SOCIAL, that we reap the rewards of Social Media.
While there are many marketing “tactics” that we can use, it is actually when we are our most human selves that people respond to what we put out there.
With this information, make sure that you use Social Media in a way that is aligned with YOUR values and YOUR interests as well as what you think your ideal client will be interested in.
I like to think back to my younger years when I was still experimenting with who I was and what I liked. Sometimes I would hang out with people who liked a sport that I had no interest in, and I would fake enthusiasm. This wasn’t sustainable, and it created a false foundation for our relationships. And these relationships never lasted.
This same principle applies here.
Make sure to be you, not only the “coach” you. People want to see every angle so that they can get to know you.
Comment on posts that interest you, if someone has a question, answer it (or ask a clarifying question) to begin a discussion, share your ideas and thoughts about topics that you enjoy and become open to receiving what is possible.
Once you start using Social Media in an intentionally SOCIAL way, you will begin to see the power of these networks.
And that’s the whole point!